Clearview Traffic Group is rebranding as Clearview Intelligence to reflect the company’s changing customer base.
From 4 April 2016, the company and its brands Astucia and Golden River will unite under the new brand. According to the firm, it capitalises on Clearview’s established position in the market, simplifies the market messaging and introduces a simple brand promise built around a single word: intelligence.
As part of the rebranding, the company has a new logo, colour palette, website and enhanced messaging.
Clearview say the new maxim “making journeys work” more accurately reflects the shared vision that we all have for our transport infrastructure. As stated in the new company mission, Clearview Intelligence delivers solutions that “harness intelligence, inform decisions and influence behaviour, helping people make better journeys.”
Managing director Nick Lanigan said: “Over the last few years, the global financial challenges have brought with it significant change to our customer base. As a result, our proposition has evolved, offering our customers even greater flexibility in our solutions. We continue to innovate with our core technology, but so too with our thinking, our business models and our approach. So this rebrand celebrates that as a business we have moved away from the traditional OEM model of just selling hardware and associated maintenance services.
“The new brand recognises that we’re not about products, software or data, we are about intelligence. This recognises that we have transformed into a business that provides solutions to overcome the challenges our customers face in an increasingly demanding and complex market place.”
Wayne Stant, head of product and marketing for Clearview Intelligence, added: “In developing the new brand, we wanted to be able to build upon the journey we started 10 years ago with the introduction of the Clearview name. Now it’s time reflect the way that customers view us today and the results they have come to expect from us; a creative partner delivering intelligent solutions that make journeys work.”
The introduction of the new name and branding will commence on 4 April with the launch of a new website.
