'Bike Smart' campaign highlights rural roads risk

21/11/2018
Chris Ames

People on two wheels face a 63 times higher risk of being killed or seriously injured (KSI) per mile travelled than car drivers, a road safety charity has said.

The analysis comes from Brake, which is highlighting the safety of motorcycle and bicycle riders under the theme ‘Bike Smart’ as part of national Road Safety Week, which runs from 19–25 November.

”Local

The charity said its analysis has highlighted the vulnerability of those on two wheels, particularly on rural roads.

In comparison with car drivers, cyclists and motorcyclists are 34 times more likely to be killed and 63 times more likely to be killed or seriously injured, per mile travelled on British roads.

Cyclists and motorcyclists account for nearly four in 10 of all deaths and serious injuries on British roads – a total of 9,740 in 2017 or an average one bike death or serious injury every hour.

Bike deaths also make up more than a quarter of all British road deaths, with a total of 101 cyclist deaths and 349 motorcyclist deaths in 2017.

Brake highlighted the fact that two thirds (301) of bike deaths in 2017 took place on rural roads – the highest number of bike deaths on Britain’s rural roads for more than five years. The fatal crash risk facing bikes on rural roads – which accounts for miles travelled – is also at its highest since 2010.

A survey of more than 1,000 drivers, commissioned by Brake for Road Safety Week, has found that the majority of drivers (52%) feel that bike riders are most vulnerable on urban roads.

Department for Transport statistics show that rural roads pose more than three times the risk of a fatal crash for both cyclists and motorcyclists, compared with urban roads, Brake said.

A survey of more than 2,000 motorcyclists by Devitt Insurance Services – a sponsor of Road Safety Week – found that three in five (60%) motorcyclists surveyed felt vulnerable on urban roads, whereas only 14% said they felt vulnerable on rural roads

Brake is calling for drivers to be ‘Bike Smart’ by slowing down, taking care to look properly at junctions and doing the ‘Dutch reach’ to avoid car dooring.

 

 

Also see

 

Highways jobs

Environment Officer

Kirklees Metropolitan Council
£29,909 – £32,233 Grade 11 - £33,136 - £35,229
All Environment Officers lead, project manage and/or co-ordinate large environmental projects... Huddersfield, West Yorkshire
Recuriter: Kirklees Metropolitan Council

MCA Hub Co-ordinator

Camden London Borough Council
£40,028 - £46,431
You will lead on the co-ordination of the North and Central Area Mayor’s Construction Academy (MCA) Hub. London (Greater)
Recuriter: Camden London Borough Council

Highways Estimator

Ringway
Competitive Salary
As the Highways Estimator you will join a busy environment and become an integral part of the team. Hounslow (London Borough), London (Greater)
Recuriter: Ringway

County Highways Manager

Lincolnshire County Council
£55,503 - £60,578
Seeking a highly motivated leader and an excellent communicator, who has a proven ability to build relationships and trust, leading by example. Lincolnshire
Recuriter: Lincolnshire County Council

Local Highways Manager (East) - Lincolnshire County Council

Lincolnshire County Council
G12 £43,662 - £50,430
Seeking someone who combines excellent technical knowledge with a dedication to the customer. Lincolnshire
Recuriter: Lincolnshire County Council

Assistant Director (Planning, Regeneration & Transport)

Rotherham Metropolitan Borough Council
£87,791 per annum  
This is an exciting time to join Rotherham and make a real difference. We are looking for an outstanding Assistant Director who will bring... Rotherham, South Yorkshire
Recuriter: Rotherham Metropolitan Borough Council

Corporate Director

Islington London Borough Council
Up to £135k
You will share our values and be passionate about helping us shape the Islington of the future. Islington, London (Greater)
Recuriter: Islington London Borough Council

Assistant Engineer

Cambridgeshire County Council
£21,074 - £30,756
Looking for strong team players interested in working with a variety of professional and community partners across Cambridgeshire. Cambridgeshire
Recuriter: Cambridgeshire County Council

Junior Energy Manager Apprentice

Brent Council
£15,000 p.a. inc.
The right person for this job will be pro-active and innovative in finding a way forward. Wembley, London (Greater)
Recuriter: Brent Council

Career Grade Drainage Engineer

Swindon Borough Council
£19,092 to £40,680 p.a
Working in the asset management team, you’ll support the work of the Lead Local Flood Authority (LLFA) and Highways Authority. Swindon, Wiltshire
Recuriter: Swindon Borough Council

Highway Construction Project Manager

Brent Council
£50,442 - £53,526 p.a. inc.
We are looking for an accomplished highway construction project manager to support the delivery of two high priority highway schemes. Brent, London (Greater)
Recuriter: Brent Council

Traffic Signals & UTMC Manager

Bristol City Council
£42,683 - £45,591
Looking for someone with proven management experience, enthusiasm, creativity, vision and good communication skills. City of Bristol
Recuriter: Bristol City Council

Principal Highways Project Engineer

Knowsley Metropolitan Borough Council
£34,106 - £35,229 per annum
The post holder will be responsible for project managing the delivery of two highway projects on the Key Route Network. Knowsley (Metropolitan borough), Merseyside
Recuriter: Knowsley Metropolitan Borough Council

Traffic Schemes Officer

Oxfordshire County Council
£22,021 - £29,636 per annum
An exciting opportunity has arisen to play a central role with the Traffic Team in the maintenance of the highway network... Kidlington, Oxfordshire
Recuriter: Oxfordshire County Council

Traffic Engineer

Telford & Wrekin Council
£29,055 to £30,756
This is an exciting opportunity to join Telford & Wrekin Council’s Traffic Management Team! Telford, Shropshire
Recuriter: Telford & Wrekin Council

Assistant Engineer – Traffic Regulation

Telford & Wrekin Council
£23,866 to £25,463
This is an exciting opportunity to join Telford & Wrekin Council’s Traffic Management Team. Telford, Shropshire
Recuriter: Telford & Wrekin Council

Highways Quantity Surveyor

Leicester City Council
£30,756 - £33,136 pro-rata per annum
Working in the Highways Maintenance Group, you will be responsible for the operational highway maintenance activities Leicester, Leicestershire
Recuriter: Leicester City Council

Highways Engineer/Inspector

Royal Borough of Greenwich
£22956 - £32637 per annum
Highways Engineer/Inspector - PermanentThere are plenty of reasons to take a closer look at Royal Greenwich.Royal Greenwich is undergoing a huge trans England, London, Woolwich
Recuriter: Royal Borough of Greenwich

Engineer - Bridges

Cambridgeshire County Council
£32,825 - £35,401
We have a vacancy for a Structures Engineer working within the Bridge’s team! Cambridgeshire
Recuriter: Cambridgeshire County Council

Engineer

Cambridgeshire County Council
£32,825 - £35,401
You will be required to lead the delivery of a wide range of highway improvements and maintenance projects... Cambridgeshire
Recuriter: Cambridgeshire County Council

Download your Highways App

Google App Apple App

Highways on Fridays

Latest Issue

latest magazine issue

Includes:

  • The view from the regions
  • Essential Brexit analysis
  • Traffex and Parkex preview
View the latest issue

Latest Video