Former competitors in the specialist civils products market, Keyline and Rudridge, have announced a commercial 'integration'.
From July, Rudridge branches in the South of England will be updated with a new co-brand (see image below) and will adopt Keyline’s IT platform and processes.
Keyline, which is part of the Travis Perkins Group, acquired Rudridge in February 2015, but both brands have been trading separately until now.
The four Rudridge branches - Brentford, Farnham, Horsham and Gravesend - will join forces with the more than 50 already owned by Keyline nationwide.
Paul Beaman, managing director for Keyline, commented: 'Following the acquisition Rudridge has always been an important part of our business, but we’re thrilled to finally announce the full integration of Rudridge into the Keyline family.
'As Britain's local experts we pride ourselves on giving customers the very best specialist civils products, solutions and advice, and bringing the Keyline and Rudridge brands together in this way further strengthens our capabilities and offer.
'Our immediate focus has been to ensure Rudridge has a seamless transition into Keyline and that customer service remains high. Looking ahead we’re all really excited about the future and helping customers benefit from our wider network of branches and team of civils experts.'
Keyline was acquired by Travis Perkins in 1999, and is a supply specialist for civils products from mini roundabouts to megastructures.