Government launches campaign against rural speeding

07/03/2023 | MARK WHITEHEAD

The Government has launched a road safety campaign to raise awareness of the risks of speeding and driving too fast for the conditions of the road, especially on rural roads.

The latest statistics show 60% of all serious and fatal collisions involving young male car drivers happen on roads in the countryside.

The campaign, Is pushing it worth it?, highlights that speed kills and injures 54 young people every week in the UK.

Safety experts say less than half of young men consider breaking the speed limit to be unacceptable and half think using a mobile without handsfree is OK.

Road safety minister Richard Holden said: ‘We’re highlighting the dangers of relaxed driving attitudes on rural roads so that everyone recognises that pushing the speed limit is just not worth it.

‘Speeding accounts for around one in four fatal collisions, but despite this is considered one of the least risky and most acceptable behaviours among drivers, especially young men.

‘The campaign highlights that speed kills and injuries 54 young people every week in the UK.’

The RAC foundation recently warned that the category 'rural road' includes many different roads with different risks.

‘The risk is that the catch-all term “rural road” has hidden a multitude of different highway types, each of which poses its own range of road safety challenges.'

Highways InProfile

latest magazine issue
Highways jobs

Flood Risk Engineering and Strategy Officer

£49,764 - £55,623
In line with our One Coventry Values, we want to ensure that our communities are represented across our workforce Coventry, West Midlands
Recruiter: Coventry City Council

Senior Integrated Transport Officer

£34,324 - £37,529
Are you an experienced transport planning professional ready to influence strategic policy and drive real change Matlock, Derbyshire
Recruiter: Derbyshire County Council

Street Cleansing Operative

£25,584.00 to £27,269.00, Grade 5
An opportunity exists in the Council’s Street Scene Services for a Street Cleansing Operative Wakefield, West Yorkshire
Recruiter: Wakefield Council

Highways Gully Operative

£25,584.00 to £27,269.00, Grade 5
Are you a hard-working looking for career in highway maintenance? Wakefield, West Yorkshire
Recruiter: Wakefield Council

Roadworker Trainee LGV Driver (3 Posts)

Grade 6 £25,183 - £25,638 per annum (Pay award pending)
We’re looking for Roadworker/trainee LGV drivers to be part of our team undertaking major highway, bridge and related construction and reconstruction Derbyshire
Recruiter: Derbyshire County Council

Highways Operative - WMF3003e

£27,711 - £28,624
We are looking to recruit Highways Operatives to our Highways Service. Kendal, Cumbria
Recruiter: Westmorland and Furness Council

Engineer

£44,430 - £51,663
This post is within the Highways Design and Delivery Team. London (Greater)
Recruiter: Tower Hamlets London Borough Council

Highways Policy and Procedures Officer - WMF3011e

£37,035 - £37,938
This is an exciting opportunity to support the Asset Manager in developing policies and procedures Cumbria / Various
Recruiter: Westmorland and Furness Council

Highway Maintenance Bridge Engineer

Band G, SCP 32 -37 (£41,511 - £46,731 per annum)
We have an exciting opportunity available within the Highways Service at Sandwell Council House based in Oldbury. Sandwell, West Midlands
Recruiter: Sandwell Metropolitan Borough Council

Civil Enforcement Officer - WMF3013e

£27,711 -£28,624
Are you seeking an active and challenging role, part of a friendly and welcoming team? Cumbria / Various
Recruiter: Westmorland and Furness Council

RCHW Site Operative - Dovercourt Recycling Centre

Up to £25081.00 per annum
RCHW Site Operative - Dovercourt Recycling CentreFixed Term, Full Time£25,081 per annumLocation
Recruiter: Essex County Council

Highways Maintenance Manager

£49,764 - £53,817 per annum
We are looking for an experienced co-ordinator to join the team as a Highways Maintenance Manager Skipton, North Yorkshire
Recruiter: North Yorkshire Council

Civil Enforcement Officer

£25,183 - £26,409
Are you looking for a role that allows you to earn whilst been outdoors across the district of North Yorkshire? Whitby, North Yorkshire
Recruiter: North Yorkshire Council

Civil Enforcement Officer

£25,183 - £26,409
Are you looking for a role that allows you to earn whilst been outdoors across the district of North Yorkshire? Northallerton, North Yorkshire
Recruiter: North Yorkshire Council

Senior Street Cleansing Technician (CDC)

Grade 6, £25,175 - £25,983 (Pay award pending) + 6% AIA
We are about to embark on an ambitious programme of change in our city centre Doncaster, South Yorkshire
Recruiter: City Of Doncaster Council

Highways Improvement Manager

£49,764 - £53,817 per annum
Would you like to be part of our friendly, supportive, Highways team? Scarborough, North Yorkshire
Recruiter: North Yorkshire Council

UGO Bus Driver

Up to £25081.00 per annum
UGO Bus DriverPermanent, Part TimeUp to £25,081 per annum (full time equivalent)Location
Recruiter: Essex County Council

Highways Officer

£33,366 - £37,035 per annum
We are seeking to recruit a Highways Officer based at our Highways Office in Whitby. Whitby, North Yorkshire
Recruiter: North Yorkshire Council

Project Engineer - Forward Programmes

Grade 11 £38,629 - £41,928 per annum (Pay Award Pending)
At Derbyshire, we have been on a journey to transform the way we deliver highway services Derbyshire
Recruiter: Derbyshire County Council

Head of Highways Operations

Salary
Somerset Council
Recruiter: Somerset Council
SUBSCRIBE NOW

Latest Video

Subscribe to Highways today to ensure you keep your finger on the pulse of everything happening in the UK road network throughout the year.

SUBSCRIBE NOW