SRL launches UK first at Traffex

07/06/2022
Dominic Browne

SRL has announced it will launch a scalable traffic management software platform at Traffex in what is thought to be a first for a UK mobile ITS (intelligent transport system) hire supplier.

The platform enables users to efficiently integrate compatible mobile equipment with permanent systems as well as future proof an expanding network of assets sharing the ITS data.

Previously SRL's clients managed their VMS via SWARCO’s Zephyr sign management software.

SRL is now moving to SWARCO’s newer Sign Manager solution, which enables urban traffic managers to integrate mobile signs within their permanent UTMC (urban traffic management and control) networks.

Sign Manager is part of SWARCO’s MyCity management software platform, which unites an array of different traffic management solutions.

Through its adoption of MyCity, SRL has become the only rental supplier of portable and temporary ITS equipment to provide urban traffic managers with a scalable software platform that can be continually modified in response to demand and technological advance.

The UK and Republic of Ireland’s largest manufacturer and provider of mobile ITS equipment, SRL is SWARCO’s exclusive temporary and portable VMS (variable message sign) hire partner.

SRL’s director of business development, Iain McDonald, said: 'The introduction of Sign Manager will immediately give SRL customers such as local authorities, the ability to manage their entire mobile and permanent VMS network with greater efficiency.

'In time, they will also benefit from the availability of a wider range of MyCity solutions relating to a broader spectrum of mobile ITS products, between which data may be shared. This will further improve the efficiency of their entire traffic management operations and enable them to tackle a number of issues at once.

'The adoption of MyCity is an important step for SRL as it works to help join the dots between temporary and permanent ITS technology, which is a corporate priority.'

SWARCO’s managing director, John Pickworth: 'SRL’s adoption of MyCity offers exciting new opportunities to the local authority hire market, which will now be able to efficiently tackle rapidly evolving urban mobility challenges.'

For further details, please visit SRL at Traffex, stand number B010. SWARCO will also be exhibiting at Traffex on stand E012.

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