Traffex triumphs in Coventry relaunch

31/05/2024 |

Traffex, the UK’s leading traffic and transport event, saw a triumphant relaunch in its new venue in Coventry last week.

The first day of Traffex saw a 44% increase in visitor numbers, and thousands of delegates attended the new combined event over the two days, which saw Traffex run alongside longstanding companion event Parkex; Cold Comfort, which previously ran as a freestanding event; and new event Evex, covering the electric vehicle sector.

Event director Gordon Kirk celebrated the success of the mega-event: ‘This year’s Traffex has been an enormous success and I would like to thank everyone who attended, our content partners National Highways who we worked closely with to deliver the best line-up in the business and of course all our wonderful exhibitors. I know my team is incredibly proud of its achievement, but our event partners and exhibitors can be proud too. They put on a wonderful show.

‘We saw our numbers increase but what none of those numbers can begin to capture is the palpable sense of just how busy the show felt. There is nothing quite like the buzz of a show floor, and that’s what made Traffex such a success. It captured just how dynamic and exciting this sector is.’

Traffex had two theatres: the Management and Mobility Theatre and the Safety and Sustainability Theatre.

Presentations in the Management and Mobility Theatre began with a keynote from Elliot Shaw, chief customer and strategy officer at headline content partner National Highways.

He was followed by a second keynote, from Labour’s shadow roads minister Bill Esterson (pictured).

In the Resilience Theatre, Cold Comfort began with an update on the work of the Department for Transport from Matt Eglinton, its head of local highways policy.

Alex van den Hoek, senior advisor for winter at the Ministry of Infrastructure and Water Management of the Netherlands, also gave a star turn as he revealed that his country will soon integrate AI into its winter resilience services.

Fortunately, the announcement of the General Election on the first day made little impact on speakers from the government or what they were able to say.

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