Brightly Software has been renamed Siemens Asset Management Software, after completing its transition into the wider brand following a 2022 acquisition by Siemens Smart Infrastructure.
The company has been through a number of name changes, including being previously renamed Brightly from the somewhat odd choice of Dude Solutions.
Siemens Asset Management Software was originally acquired to strengthen Siemens' ability to help organisations manage the full lifecycle of their digital and physical assets by combining operational asset data with Siemens' digital infrastructure capabilities.
Siemens says that this will allow customers to make ‘faster, more informed decisions that improve asset performance, extend lifecycles and reduce operational costs', supporting greater uptime, efficiency and longevity of critical assets.
Don Kurelich, CEO and head of Siemens Asset Management Software, said: ‘The Brightly brand becoming Siemens is the next milestone as we continue to deliver the asset management software solutions we've been building for over 25 years. Siemens' legacy of innovation and service excellence will build on a foundation of data, AI and accelerated software development to deliver tangible value to the industries, infrastructure and communities in which we live and work.'
As part of the transition, Siemens Asset Management Software has unveiled Maintenance Manager, which brings together Siemens' software, infrastructure and industry expertise with ‘advanced asset management solutions'.
It is designed to help organisations shift from reactive maintenance to proactive, intelligence-led asset lifecycle management by establishing a foundation of high-quality, structured operational data grounded in institutional knowledge and continuous improvement.
Nigel Hughes, SVP and head of product for Siemens Asset Management Software, added: ‘We're bringing human-centric AI to deliver value for technicians through operational efficiency and resilience, creating a continuous flow of intelligence across planning, maintenance and performance.'
