Road marking firm WJ has called for other organisations to take action to improve driver behaviour, after it introduced a scheme that reduced road incidents by 40%.
Launched by road safety charity Brake, this year's theme for Road Safety Week is ‘Safe Roads for All', encouraging schools, communities and organisations to think about how roads can be used safely.
Under the scheme, WJ uses its vehicle telematics system to review each driver's performance to encourage high standards, analysing acceleration, speed, braking, driving style and fuel consumption.
The safest and most improved drivers are rewarded, while otheres are given additional training.
WJ said that since the programme was introduced, average performance increased from 87.58% to 95.17%.
Significantly, it recorded 40% fewer road incidents and a 7.75% reduction in emissions.
The initiative has also allowed WJ to save money, with the company reporting a 68% decrease in maintenance spend on tyres, brakes, clutches and driveline.
Transport manager Scott Logan said: ‘Safety is one of our core values and we have to ensure our drivers are responsible on the road.
‘Working in the highway industry, we recognised that driving is one of the primary risks to our workforce, as well as to our colleagues and other road users, so we recognised that if we could improve driver behaviour we would improve safety.
'Since its introduction, not only has the scheme delivered significant benefits for the business, but it has given all our drivers something to strive towards.'
The scheme was recognised by Brake at the 2022 Fleet Champion Awards, winning the Fleet Safety Innovation Award.
WJ said it is now actively presenting its findings and learnings across the industry.
