Traffex is the biggest highways and transport technology show in Europe this year. In a Talking Transport podcast special, the team looks ahead to the event and discusses how you can get the most out of it.
Event director Adrian Tatum talks about the new features for this year – including the Future Mobility area, Trading Floor and Futures Day - which will be on show alongside the core elements that have made Traffex what it is over the decades - the conference theatres, exhibition and networking opportunities.
Long-term exhibitor Larry Walsh from WJ Group explains what he gets out of taking part and lets us know about some of the extra bonus publicity he's had thanks to being associated with Traffex.
Marketing expert Helen Blood looks at how to get the most from your stand and how to attract as many people as possible onto it, while Traffex PR consultant Becky Hadley explains how to increase your chances of getting your innovations picked up by the mainstream media.
Traffex takes place on the 2nd, 3rd and 4th April at Birmingham's NEC – sign up at traffex.com.
