Cycle safety campaign launched

24/03/2014
Highways Reporters

A cycle safety campaign is being launched across five cities in the UK.

The campaign, which features eye-catching outdoor posters warning motorists and cyclists to watch out for each other, will run for four weeks in Birmingham, Bristol, Cambridge, Leeds and Manchester.

It originally ran in London last spring before being rolled out from October in the five cities where statistics show the highest rates of traffic collisions involving cyclists compared to population.

Analysis of last year’s campaign showed that almost two-thirds of drivers agreed the adverts reminded them about the importance of looking out for cyclists.

Cycling Minister Robert Goodwill said: “We have some of the safest roads in the world but one cyclist’s death is one too many and we are determined to make our roads safer.

“This new poster campaign builds on the success of last year’s work to remind drivers to take care around cyclists and remind cyclists to be extra cautious around vehicles. This message is especially important as the weather improves and more people take to their bikes.”

More than £278m has been made available by the government to support safer cycling, including £35m to tackle dangerous junctions, while nearly all of the projects being funded by the Department’s £600m Local Sustainable Transport Fund contain a cycling element.

Local roads are the responsibility of local authorities and councils have been challenged to ‘cycle-proof’ their existing roads and plan for cyclists when designing new road infrastructure.

The government has also made it simpler for councils to introduce 20mph zones and limits and install Trixi mirrors at junctions to help eliminate blind spots for drivers of heavy goods vehicles (HGVs) and ensure better visibility of cyclists at junctions.
Highways jobs

Asset Management Technical Officer

Camden London Borough Council
£33,122 - £38,423
You will be responsible for providing technical support, including user support, identifying and implementing improvements and... Camden, London (Greater)
Recruiter: Camden London Borough Council

Environmental Improvement Officer

Sandwell Metropolitan Borough Council
£29,636 - £33,799 per annum
We have an exciting opportunity to recruit to the position of Environmental Improvement Officer within Regulatory Services. Sandwell, West Midlands
Recruiter: Sandwell Metropolitan Borough Council

Legal Officer - Planning and Highways

Kirklees Metropolitan Council
£26,999 - £29,636
Kirklees Legal Services is one of the largest legal practices in the area and carries out and commissions legal work required by the Council Kirklees, West Yorkshire
Recruiter: Kirklees Metropolitan Council

Environmental Cleansing Operative

Royal Borough of Greenwich
£20.466 - £20.835
This is an exciting opportunity to be part of a dynamic team of staff responsible for the cleanliness and general maintenance of a wide range of... Greenwich, London (Greater)
Recruiter: Royal Borough of Greenwich

Road Safety Engineer / Road Safety Auditor (all levels of experience)

TMS Consultancy
By negotiation
Purpose of the Job Depending on individual experience, candidates will be involved in a range of road safety engineering and traffic management pro... Coventry
Recruiter: TMS Consultancy

Senior Technical Officer

Newport City Council
£30,507 - £33,799
We are pleased to be seeking individuals to fill a new Senior Technical Officer post within Highways.    Newport (Casnewydd)
Recruiter: Newport City Council

Senior Technical Officer

Kirklees Metropolitan Council
£24,799 - £29,636
The successful candidate will feed into the planning process, assessing applications in accordance with the... Kirklees, West Yorkshire
Recruiter: Kirklees Metropolitan Council

Technical Support Officer

Royal Borough of Greenwich
£21.591 - £25.809
Using your administrative and communication skills to the full, you’ll provide invaluable support across our busy Directorate.  Greenwich, London (Greater)
Recruiter: Royal Borough of Greenwich

Assistant Tree Officer

Camden London Borough Council
£25,880 - £27,904
Looking for an assistant tree officer to join a busy Tree Section working with the most up to date arboriculture equipment’s and IT resources.   Camden, London (Greater)
Recruiter: Camden London Borough Council

Green Space Partnership Officer

Camden London Borough Council
£30,066 - £34,538
You will have excellent written and presentation skills including experience of preparation of reports, briefings, minutes of meetings and... Camden, London (Greater)
Recruiter: Camden London Borough Council

Parking Projects Manager

Brent Council
£45,585 - £48,482 p.a. inc.
As Parking Projects Manager, you will be responsible for leading the delivery, to time and budget, of key parking projects... Wembley, London (Greater)
Recruiter: Brent Council

Parking Operations Officer

Kirklees Metropolitan Council
£19,554 - £21,166
Are you a hard-working individual, who enjoys working outdoors in all weather conditions? Kirklees, West Yorkshire
Recruiter: Kirklees Metropolitan Council

Team Leader (Local Plan)

City of Bradford MDC
£40,760 - £43,662 pa
The post requires a degree and eligible to be a corporate member of Royal Town Planning Institute and NVQ Level 5 in Management or... Bradford, West Yorkshire
Recruiter: City of Bradford MDC

Team Leader (Infrastructure & Local Plan Implementation)

City of Bradford MDC
£42,683 pa - £45,591 pa
The Post provides an exciting opportunity to manage a multidisciplinary team of professionals leading on Transport planning and Local Plan Bradford, West Yorkshire
Recruiter: City of Bradford MDC

Environmental Health Officer

Camden London Borough Council
£32,473 - £42,490
Seeking Environmental Health Officers to contribute towards delivering the project objectives of addressing rogue landlords and... Camden, London (Greater)
Recruiter: Camden London Borough Council

Road Safety and Sustainable Transport Assistant

Telford & Wrekin Council
SCP 13-17 - £11.41 - £12.35
Exciting opportunity to join Telford & Wrekin Council’s Highways, Transport & Engineering, Road Safety & Sustainable Transport Team. Telford, Shropshire
Recruiter: Telford & Wrekin Council

Principal Road Safety Officer

Royal Borough of Greenwich
£42684 - £45585 per annum
We are looking a fantastic new road safety expert to lead our high performing and innovative Road Safety Team.The Royal Borough of Greenwich is commit England, London, Woolwich
Recruiter: Royal Borough of Greenwich

Principal Development Co-ordinator

Gloucestershire County Council
£33,799.00 - £38,813.00 plus 12% supplement*
Looking for those who will quickly understand the Gloucestershire context and can display their expertise and... Gloucestershire
Recruiter: Gloucestershire County Council

Team Leaders

Gloucestershire County Council
£43,662.00 - £45,591.00 plus 12% supplement*
Looking for those who will quickly understand the Gloucestershire context and can display their expertise and solid professional experience in... Gloucestershire
Recruiter: Gloucestershire County Council

Highways Project Manager  

Gloucestershire County Council
£43,662.00 - £45,591.00 plus 12% supplement*
Looking for those who will quickly understand the Gloucestershire context and can display their expertise and... Gloucestershire
Recruiter: Gloucestershire County Council

Highways on Fridays

Register now!

Latest Issue

latest magazine issue
  • Highways England at Westminster
  • Traffex Scotland and Bridges Scotland guide
  • Highways Awards winners
View the latest issue

Latest Video