"As little as four years ago, our approach was aligned with the thinking of most automakers today, which is taking incremental steps to achieve full autonomy by advancing driver assist technology. This is not how we look at it today. We learned that to achieve full autonomy, we'd have to take a completely different pathway. So, we abandoned a stepping-stone approach and created a dedicated 'top down' engineering program to deliver fully autonomous vehicles and the new mobility solutions and business opportunities that a fully autonomous vehicle could deliver."
He added that "the world is changing, and it's changing quickly. We're not sitting on the sidelines. Ford will be actively driving that change."
Fields trumpeted how Ford brought cars to the masses and how autonomous vehicles can bring better safety to roads and mobility to those currently excluded, such as the elderly, disabled and those too young to drive.
The company has announced it is investing in, or collaborating with, four startups to enhance its autonomous vehicle development, doubling its Silicon Valley team and more than doubling its Palo Alto campus.
You can watch his speech here.
(Picture: Ford's YouTube channel)




