Passengers “put off ride sharing by thought of strangers”

11/04/2018

Research into the attitudes of the travelling public towards autonomous vehicles and ride sharing suggest that the majority are uneasy about the prospect of ride sharing with strangers in small saloon-car style vehicles.


The MERGE Greenwich surveyLess than half (46%) were willing to use a ride-sharing service for various types of journeys once or twice a week. This willingness dropped (to 26%) when respondents considered using a ride-sharing service three or more times a week.


Researchers say concerns relating to privacy and security deterred a number (15%) of participants from showing a willingness to adopt ride-sharing. Sharing a journey in a small space (such as a saloon car) implied different social rules compared to, say, sharing a busy tube carriage or bus. They suggest this indicates that vehicle design would be key to overcoming barriers to ride-sharing, by ensuring the environment provided personal space, safety and comfort.


Design of the digital customer interface (booking App), presentation of information (e.g. route, location sharing, emergency call button) and the ability to speak directly to a person in authority were identified as other ways to overcome consumer concerns, by providing transparency, emergency contacts and reassurance of safety.


Of the respondents, the most likely users of an AV ride-sharing service will be men with an average age of 45, whereas women over 50 are the least likely to use such a service. Men indicated they are more excited about the technology of AVs, whereas women are much more concerned with personal safety.


AV technology was the aspect of the service which potential customers were most excited about, with 85% of survey respondents indicating willingness to use an AV in the future. While most reactions to AVs were polarised, either positive or negative, the majority of people thought they would eventually use AVs, based on the assumption regulators would require AV technology to be proven through rigorous testing before being deployed for commercial use and available for members of the public to use.


The MERGE Greenwich project aims to develop a blueprint for an AV ride-sharing service which integrates with public transport systems. This project is being delivered by a consortium led by global mobility services operator, Addison Lee, and involves expert input from Ford, TRL, Transport Systems Catapult, Immense Simulations and DG Cities. Jointly funded by the UK Government and industry, the £1 million project will take 12 months, concluding in summer 2018.


You can read the full report here.


Highways jobs

Senior infrastructure engineer

£45.834 - £56.141
You’ll lead the building, testing and monitoring new and existing services both on-prem and in the cloud. Greenwich, London (Greater)
Recruiter: Royal Borough of Greenwich

Infrastructure engineer

£37.772 - £46.999
This is a great role in a vibrant and growing team; we’re looking for people who have some experience in infrastructure engineering... Greenwich, London (Greater)
Recruiter: Royal Borough of Greenwich

Category and Supplier Relationship Specialist

£52000 - £60609 per annum + + Flexible Working & Local Gov Pension
Category and Supplier Relationship SpecialistPermanent, Full TimeUp to £60,609 per annumLocation
Recruiter: Essex County Council

School Crossing Patroller

£4,657
Are you looking for a rewarding job helping the community? London (Greater)
Recruiter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Local Plan Transport Advisor

£44,700 - £48,854
Do you have experience as a Transport Planner or Project Manager? East Sussex
Recruiter: East Sussex County Council

Lead Transport Modeller

£39,713 - £43,397
Do you have experience as a Transport Modeller? Lewes, East Sussex
Recruiter: East Sussex County Council

Social Value Assistant Manager (mainly home based)

£33000 - £38000 per annum + + Flexible Working & Local Gov Pension
Social Value Assistant Manager (mainly home based)Fixed Term, Full TimeUp to £38,001 per annumLocation
Recruiter: Essex County Council

Traffic Projects Officer

£27,614 to £30,602 pro rata per annum
We have a great opportunity for a Projects Officer to join our busy Traffic Team. York, North Yorkshire
Recruiter: City of York Council

Emergency Planning Assistant

£28,452 - £37,026 depending on skills,
Are you interested in emergency planning and keen to be part of a supportive team? Sandwell, West Midlands
Recruiter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Bike Hub Manager

£24,982 - £27,041 per annum
Are you passionate about active travel and have a particular interest in cycling? Telford, Shropshire
Recruiter: Telford & Wrekin Council

Network Management Officer

£22,183 - £32,234
This is a varied role for an enthusiastic and motivated candidate, with experience of highway maintenance or a technical background, who... Cambridgeshire
Recruiter: Cambridgeshire County Council

Environmental Health Officer

£32,910 - £35,745
Reporting to the Public Protection Manager, (Health, Food& Safety) the duties that the post holder is responsible for include... Telford, Shropshire
Recruiter: Telford & Wrekin Council

Environmental Health Officer

£32,910 - £35,745 per annum
Reporting to the Public Protection Manager, (Health, Food& Safety) the duties that the post holder is responsible for include... Telford, Shropshire
Recruiter: Telford & Wrekin Council

Local Highway Officer

£22,183 - £32,234
The role is to identify maintenance repairs and improvements and to work with Community Groups and Partners, dealing with... Cambridgeshire
Recruiter: Cambridgeshire County Council

Technical Business Analyst (Highways)

Up to £46359 per annum
Technical Business Analyst (Highways)Permanent, Full TimeUp to £46,359 per annumLocation
Recruiter: Essex County Council

Principal Transport Planner

£43860 - £46839 per annum
Principal Transport PlannerFull Time (permanent contract)We are looking a fantastic new transport planner to lead the - crucial - active travel sectio England, London, Greenwich
Recruiter: Royal Borough of Greenwich

Operations Manager - Street Services

£55.017 - £58.242
This is an ideal opportunity for you to join the Royal Borough of Greenwich and make a real impact.   Greenwich, London (Greater)
Recruiter: Royal Borough of Greenwich

Transport Delivery Officer

£20,903 - £27,041
Are you interested in being part of these exciting opportunities helping to deliver these transport projects? Birmingham, West Midlands
Recruiter: Birmingham City Council

Senior Transport Delivery Officer

£27,741 - £34,728
Are you interested in being part of these exciting opportunities helping to deliver these transport projects? Birmingham, West Midlands
Recruiter: Birmingham City Council

Senior Works Supervisor

£27,741 - £34,728
Are you interested in being part of these exciting opportunities helping to deliver these transport projects? Birmingham, West Midlands
Recruiter: Birmingham City Council

Highways Presents

Highways on Fridays

Register now!

Latest Issue

latest magazine issue

INSIDE:

  • The Queen's Speech and procurement reform
  • The remarkable benefits of controlled motorways
View the latest issue

Latest Video