SRL helps Glastonbury revellers go with the traffic flow

30/06/2023
Dominic Browne

SRL delivered its biggest integrated event solution yet to support the traffic management plan at this year’s Glastonbury Festival.

The company provided an integrated package for the 2023 Somerset festival, helping handle around 210,000 visitors between 21 – 25 June. most of whom travelled to the 900-acre event by car, dedicated coaches and buses as well as public transport, primarily via the M5, A39, A361, A37 and A303.

Variable message signs (VMS), CCTV and ANPR cameras and work-zone protection barriers were also deployed across an intricate network of normally quiet minor rural roads and inside the festival grounds.

A spokesperson for Glastonbury Festival Events’ off-site team said: 'From day one, SRL worked tirelessly in support of our traffic management operation and quickly became part of the established team.

'It created a sophisticated, hands-on solution in support of the overall traffic management plan designed to safely, efficiently and sustainably help manage traffic to and within the site, while keeping non-festival traffic flowing well in the surrounding area.

'This is a critical part of the visitor experience and we’re really pleased with the work the company has completed.'

SRL established a project planning team three months before the festival, made site visits and worked with organisers to create a bespoke, adaptable solution.

A control room was set up to help run the wider traffic management operation, helping direct and adapt the VMS communications and monitor external traffic using data generated by portable CCTV cameras.

The cameras, VMS and security barriers were all solar powered and for the first time in the show’s history, messages could be displayed in white text and full colour where location allowed, maximising visibility.

SRL’s business development director, Iain McDonald, said: 'SRL has been providing traffic management solutions for the event sector for many years and this is by far our largest integrated project to date. The team has worked phenomenally hard and in close partnership with organisers and is very proud of what it has achieved.'

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