Student designs new road sign

05/06/2013 | HIGHWAYS REPORTERS

A Nottingham Trent University student has designed new hologram road signs that ‘pulse’ at drivers.

Charles Gale (pictured) hopes the new signs will lead to a revolution in the way motorists are given information on the roads.

He has already obtained a patent for his design and is set to meet with transport officials to discuss how it could be used across the UK.

Utilising lenticular hologram technology, the signs display an animated reflective image which appears to pulse in day or night as road users approach and pass them.

His design is in response to calls for an overhaul of the UK's road signage network, which has been criticised as being cluttered and confusing by a number of people, such as parliamentary under-secretary of state for transport Norman Baker.

Gale said: “A lot of politicians have been debating the need for improvements to the UK’s traffic signs this year, and that’s what’s really inspired the project.

“Road signs have barely changed for years and are fading into the background. Studies have shown that satnavs and roadside advertising may be a distraction to motorists.

“Using lenticulars could help road signs really grab people’s attention. They catch your eye and you’re instinctively drawn to the information.

“From our research, it appears no-one else has ever considered using this technology in road signs before. A lot of research is LED-based, but the issue with that is delivering power to rural areas.

“That’s what’s great about my design – it doesn’t require any electricity whatsoever. The signs are made only of plastic and ink.”

They can also be retrofitted onto existing signs.

Gale has now founded his own company, Keyframe Signage, with the help of the university’s centre for entrepreneurship and enterprise, The Hive.

Once his patent has been fully approved, he is looking to license the design to existing manufacturers rather than make the products himself.

Highways InProfile

latest magazine issue
Highways jobs

Highway Design and Construction Manager

Grade N, scp50 £62,443 to scp53 £65,663 per annum, plus essential car user allowance
We embrace AI to enhance our operations and to innovate our services. Bolton, Greater Manchester
Recruiter: Bolton Council

Asset Senior Maintenance Engineer (CDC)

Grade 10, £47,154 – £51,235
Do you have a positive approach to work and enjoy the challenge of a busy role? Doncaster, South Yorkshire
Recruiter: City Of Doncaster Council

Structures Engineer

£40,777-£45,091
We are seeking to recruit a Highway Structures Engineer - Asset Management Graded 11. The post holder will be responsible for undertaking the workloa Durham
Recruiter: Durham County Council

Arboricultural Consultant

£36168.0000 - £42551.0000 per annum
Arboricultural ConsultantPermanentFull Time, 37 hours per week£36,168 to £42,551 per annumLocation
Recruiter: Essex County Council

Flood Risk Engineer - Epping Forest District Council

£40.0000 - £45.0000 per hour
Flood Risk Engineer Epping, EssexFull-Time, Temporary 37 Hours per Week 3 Months Contract* £40-£45 per hour, Umbrella Closing Date
Recruiter: Essex County Council

Senior Engineer

Starting Salary from £43,545 based on skills and
Job TitleSenior Engineer (x2 v... Frogmore Complex, Wandsworth, London,
Recruiter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Electrical Design Engineer

Grade 9 £35,412 to £39,152 - Grade 10 £38,220 to £41,771 - Grade 11 £40,777 to £45,091 - Grade 12 £44,075 to £48,226 p.a.
The Construction Consultancy Services (CCS) team provide client-side construction consultancy services across a range of professional disciplines to d Durham
Recruiter: Durham County Council

Street Lighting Electrician CDC

Grade 8, £33,708 - £37,399
Highways Operations is a growing service area within the Place directorate. Doncaster, South Yorkshire
Recruiter: City Of Doncaster Council

Assistant Traffic Management Technician - WMF2311e

£26,403 - £26,824
This is a predominantly office-based role with some site visits required. Penrith, Cumbria
Recruiter: Westmorland and Furness Council

Senior Lawyer Planning and Highways - WMF2312e

£56,883 - £59,198
To be a success in our Legal Team you will have experience as a Planning and Highways Lawyer Cumbria / Various
Recruiter: Westmorland and Furness Council

Street Cleansing Operative

£26,403.00 - £28,142.00, Grade 5, 37 hours, Permanent
An opportunity exists in the Council's Street Scene Services for a Street Cleansing Operative Wakefield, West Yorkshire
Recruiter: Wakefield Council

Civil Engineering Technician (HDM)

Grade 4 - Grade 6
Do you want to join a team helping to shape the future of Wakefield through Highways Development Management? Wakefield, West Yorkshire
Recruiter: Wakefield Council

Highways Maintenance Operative Apprentice

£28,729.00 per annum (Subject to review)
As part of your apprenticeship, you will be enrolled onto a Lead Traffic Management operative course Staffordshire
Recruiter: Amey

Highways Maintenance Operative Apprentice

£28,729.00 per annum (Subject to review)
As part of your apprenticeship, you will be enrolled onto a Lead Traffic Management Operative level 2 apprenticeship Goole, East Riding of Yorkshire
Recruiter: Amey

Highways Maintenance Operative Apprentice

£28,729 (Subject to review)
As part of your apprenticeship, you will be enrolled onto a Lead Traffic Management Operative level 2 apprenticeship Rothersthorpe, Northampton
Recruiter: Amey

Head of Design Services

£77,536 - £83,366
You will lead the delivery of a high-performing Technical Services Partnership (TSP). Lincolnshire
Recruiter: Lincolnshire County Council

Highways Maintenance Operative Apprentice

£28,729.00 per annum (Subject to review)
As part of your apprenticeship, you will be enrolled onto a Lead Traffic Management Operative level 2 apprenticeship Ecclesfield, Sheffield
Recruiter: Amey

Highways Maintenance Operative Apprentice

£28,729.00 per annum (Subject to review)
As part of your apprenticeship, you will be enrolled onto a Lead Traffic Management Operative level 2 apprenticeship. Barnsley, South Yorkshire
Recruiter: Amey

Highways Maintenance Operative Apprentice

£28,729.00 per annum (Subject to review)
As part of your apprenticeship, you will be enrolled onto a Lead Traffic Management Operative level 2 apprenticeship Knottingley, West Yorkshire
Recruiter: Amey

Civil Enforcement Officers x 2

£26,403.00 - £28,142.00, Grade 5, 37 hours, Permanent
Parking Services are looking to recruit 2 full time Civil Enforcement Officers to complement its existing workforce. Wakefield, West Yorkshire
Recruiter: Wakefield Council
SUBSCRIBE NOW

Latest Video

Subscribe to Highways today to ensure you keep your finger on the pulse of everything happening in the UK road network throughout the year.

SUBSCRIBE NOW