Drivers distracted by social media, IAM study finds

09/11/2015
Highways Reporters

Technology and social media provide the biggest distraction to drivers, according to the Institute of Advanced Motorist’s (IAM) first major survey into safety culture.

The Safety Culture Index report was launched last week by the IAM, and is a study of more than 2,000 UK motorists’ attitudes to driving safety and behaviour on our roads.

The report has found that while technology will form a fundamental part of improving road safety, it also poses some risks, in particular driver distraction – 77% of people say it is now a bigger problem than three years ago. This compares to just 23% of people feeling drink driving is a bigger threat than three years ago.

Sarah Sillars, IAM chief executive officer, said: “This report is a crucial barometer of what drivers are really thinking. It is all about seeing what issues and factors the public see as important in their lives, and using that information to influence their behaviour.

“Understanding the issues drivers see as important when it comes to road safety is essential for establishing how best to communicate with them and so in turn to achieve behaviour change, on both a local and national level.”

Those surveyed said text messaging and social media are the two biggest factors threatening their personal safety, with 93% and 92% respectively claiming these to be a ‘very or somewhat serious’ threat.

The next two factors they say are threats to their personal safety are drink and drug driving, at 90% and 89% respectively.

And while most people feel talking on a hand-held mobile phone is unacceptable in their own locality (just 15% said they found it acceptable), some 64% say talking on a hands-free mobile phone is acceptable.

Motorists are also much more worried about speeding in residential streets than they are about speeding on motorways – 86% believing this to be a very or somewhat serious threat; 24% higher than motorways.

This is borne out by the fact 61% feel it’s acceptable to drive 10mph over the speed limit on the motorway, just 27% feel it’s acceptable to drive 5mph over the limit on a residential street.
Highways jobs

Transport Development Control Team Leader

Oxfordshire County Council
£48,551 - £55,374
We need visionary Team Leaders to help our people meet their targets. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Programme Manager Central

Oxfordshire County Council
£37,107 - £43,757
We’re on a mission to enhance Oxfordshire – and with you by our side, that vision just became a reality. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Infrastructure Locality Lead

Oxfordshire County Council
£48,551 - £55,374
We need visionary Team Leaders to help our people meet their targets. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Growth & Place Special Projects Officers

Oxfordshire County Council
£48,551 - £55,374
Join us in a large-scale role that will span several years, and play a vital part in supporting major infrastructure schemes. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Site Inspectors

Oxfordshire County Council
£29,909- £36,153
You will provide specialist technical support to some of the most imaginative transport and town planning challenges imaginable. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Planning Obligations Team Member

Oxfordshire County Council
£21,074 - £29,055
You will witness first-hand the exciting developments currently taking place in Oxfordshire Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Planning Obligations Manager

Oxfordshire County Council
£37,107 - £47,575
Committed to supporting growth across the county, you will ensure financial contributions are being actively and efficiently managed. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Assistant Planners (Transport & General)

Oxfordshire County Council
£21,074 - £29,055
You will witness first-hand the exciting developments currently taking place in Oxfordshire. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Planners (Transport & General)

Oxfordshire County Council
£29,909 - £36,153
You will provide specialist technical support to some of the most imaginative transport and town planning challenges imaginable. Oxford
Recuriter: Oxfordshire County Council

High Speed 2 (HS2) Community Liaison Advisor

East Midlands Shared Services
£31,464
Leicestershire County Council is looking for someone to support our proactive approach to HS2 Phase 2b for Leicestershire Leicestershire
Recuriter: East Midlands Shared Services

High Speed 2 (HS2) Project Manager

East Midlands Shared Services
£39,903
Leicestershire County Council is looking for someone to manage a proactive approach to HS2 Phase 2b for Leicestershire. Leicestershire
Recuriter: East Midlands Shared Services

High Speed 2 (HS2) Programme Lead

East Midlands Shared Services
£59,652
Leicestershire County Council is looking for someone to lead a proactive approach to HS2 Phase 2b for Leicestershire. Leicestershire
Recuriter: East Midlands Shared Services

Lincolnshire Waste Partnership Programme Delivery Manager

Lincolnshire County Council
£38,052 - £42,806
The Lincolnshire Waste Partnership (LWP) is seeking a committed and enthusiastic Programme Delivery Manager Lincolnshire
Recuriter: Lincolnshire County Council

Head of Customs

St Helena
£55k pa, taxable in St Helena; a tax free International Supplement will also apply
Could you lead the HMCE team to efficiently implement the Customs & Excise Ordinance in border protection Saint Helena (SH)
Recuriter: St Helena

Highways Maintenance Manager

Plymouth City Council
£37,107 to £41,846
We are looking for a dynamic Highways Manager to lead and co-ordinate all our maintenance activities Plymouth, Devon
Recuriter: Plymouth City Council

Neighbourhood Services Operations Manager

East Lindsey District Council
£30,756 - £35,229 per annum (Grade 7)
This is an exciting opportunity to oversee the delivery of the cleansing and grounds maintenance function in one of the largest Districts of the UK Manby, Louth
Recuriter: East Lindsey District Council

Assistant Highways Officer (North & South Kesteven)

Lincolnshire County Council
£19,819 - £22,401
Lincolnshire County Council is looking to recruit an Assistant Highways Officer to support the Local Highways Management Team Lincolnshire
Recuriter: Lincolnshire County Council

Chief Executive

Sutton London Borough Council
Competitive Salary
We believe that such important agendas require exemplary leadership. Sutton, London (Greater)
Recuriter: Sutton London Borough Council

Project Engineers

North Yorkshire County Council
£24,313 to £34,788, dependent upon experience.
We are looking for Project Engineers to join our Highways and Transportation service based across North Yorkshire. North Yorkshire
Recuriter: North Yorkshire County Council

Improvement/Maintenance Managers

North Yorkshire County Council
Up to £49,003, including winter working allowances
Are you an experienced professional looking for a management opportunity? North Yorkshire
Recuriter: North Yorkshire County Council

Download your Highways App

Google App Apple App

Highways on Fridays

Latest Issue

latest magazine issue

Including:

  • Highways heroes
  • Highways Awards results
  • Traffex Road Expo Scotland show guide
View the latest issue

Latest Video