Rennicks has set the stage for a big 2023, announcing a complete rebrand as the first of a series of company-wide developments this year.
The well-known supplier has created a new visual identity that 'better reflects the company’s leading status within their sector and wealth of experience and expertise, as well as their passion for community and environment'.
Rennicks’ managing director Barry Marron said: 'While our old identity was very product focussed, with our new brand we are reflecting our people, our service and the value we create in a more engaging way. Reinforcing our goal to be more than a provider, but a real partner, acting as an extension of our customers’ teams.
'Relationships are so important in our business but backing them up with the highest levels of quality and service, in our view, is the route to success.'
The result involves a bold new brandmark - an open letterform R - with an accompanying typeface and colour suite of green and blue.
The overall impression is also supported by 'a change in tone of voice, which captures the 'expertise, passion and approachability of the team'.
Rennicks said the visual concept was built on the company's mission statement ‘to keep all road users safe, secure and informed’ and is designed to demonstrate the business's full product offering and current international reach.
Traditionally, Rennicks’ client base was predominantly in the UK however more recently it has significantly expanded to serve markets in the USA, South Africa and Brazil among others.
Mr Marron also said the process behind the rebrand included a group of intensive workshops, that helped 'energise and engage the whole team'.
'Having joined the business in 2021, I am constantly amazed at the depth of knowledge, experience and breadth of connections we have. I look forward to expanding our presence further throughout all the markets we serve in 2023 and beyond, represented by a visual identity that now fully reflects our values and capabilities.'
