SWARCO Traffic appoints new MD

20/01/2021 | DOMINIC BROWNE

Traffic technology specialist, SWARCO Traffic, has appointed a new managing director to take the reins after Berony Abraham stepped down following two successful years of business growth.

John Pickworth, an experienced chartered engineer with Intelligent Transport Systems (ITS) expertise, will take over having worked at a senior level in the highways industry for almost 20 years. 

He joins the business from the engineering consultancy Pell Frischmann, where he was responsible for the ITS market strategy and also led the company's Highways England account management team.

Jeremy Cowling, SWARCO vice president, said: 'John will position the business for further growth through exploring new market sectors, and introducing new technologies to our extensive portfolio.

'His considerable experience in the sector, along with his drive and enthusiasm, make him the ideal candidate to lead the company in the next phase of our journey.'

Mr Pickworth said: 'I believe my experience in delivering strategic focus in a range of different ITS related businesses can really help SWARCO Traffic with future successes, be they relationship, product or solution focussed.

'I see this as being particularly important in the delivery of SWARCO MyCity and the future world of ITS, from V2X to smart mobility.

'This is a relatively new journey for SWARCO and our customers, but something that has the potential for immense customer value, and an absolute must for our future as we build more service-focussed solutions to build on our established product base.'

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