A new video that attempts to try and address some of the most frequently asked questions about potholes has been released by Transport for Buckinghamshire (TfB).
The new info video format is designed to be accessible to all users while delivering a brief, but informative, answer to a frequently asked question.
In an effort to share information in a relatable way, the content was designed to be jargon-free and comprehensive, as well as friendly to audiences of all levels. The info video includes images and interactive links to allow the audience to find out more if they wish, and on-screen captions are accompanied by corresponding voiceovers recorded by Buckinghamshire’s cabinet member for transportation, Mark Shaw.
Councillor Shaw was keen to get involved in creating the info video. He said: “I loved the idea of trying to reach residents in a new format, to keep them engaged with our messages and try and manage expectations about what is possible at Transport for Buckinghamshire within budget. This is a question which is asked really frequently, and we know it frustrates a lot of people. I’m a big fan of speaking plain English, and trying to get information to Buckinghamshire’s residents in a way that everyone can understand, so I was more than happy to hop into the recording booth to lend a hand!”
Transport for Buckinghamshire (TfB) is a public/private sector alliance run by Ringway Jacobs and Buckinghamshire County Council to deliver highways services within Buckinghamshire.