Cycle safety campaign launched in key UK cities

A campaign to raise awareness of cycle safety in London is being rolled out in cities across the UK.

The poster campaign which aims to cut the number of cyclists killed or injured will target road users in five cities – Leeds, Manchester, Bristol, Birmingham and Cambridge.

The number of cyclists killed in Great Britain increased from 107 in 2011 to 118 in 2012 and the five cities have been chosen because they have the highest rates of accidents involving cyclists outside of London.

The posters, which were first used in London during the summer, use striking images to warn both motorists and cyclists to watch out for each other; for instance, as drivers open vehicle doors, at junctions or on narrow roads.

Roads Minister Robert Goodwill said: “The UK has some of the safest roads in the world, but a number of cyclists are still killed or seriously injured every year and we are determined to tackle this.

“This campaign aims to make motorists aware of the need to look out for cyclists, ensuring they take extra care when turning at junctions, for example, and encourages cyclists to think about the dangers that they could be unaware of when they are riding.”