PTV and TomTom enhance partnership

PTV Group and TomTom are extending their partnership, providing TomTom's full global mapping and traffic content for use in PTV's newest Logistics and Traffic product suite.

In a statement, the companies said mapping and traffic data have become 'big data', as its scale and dynamic nature have grown over the course of the last few years.  With big data, the demand for easy-to-use visualisation, simulation and optimisation tools grows.  PTV provides a solution to this challenge, aiming to support GIS specialists and transportation professionals by bringing these teams closer together.

"Using visualisation, simulation and optimization tools of PTV, we close the gap between GIS and modelling teams providing users with a quick and efficient data aggregation and data processing engine", said Miller Crockart, Vice President Traffic Sales & Marketing at PTV Group.

'TomTom is excited to further enhance our already strong relationship with PTV Group.  By using TomTom's vast map and traffic database, PTV Group is raising the bar when it comes to 'big data' utilisation' added Darren Cottage, VP Sales and Marketing, TomTom Geospatial and Traffic.

The PTV Group provides software and consulting for traffic, transport logistics and geo-marketing.  "Be it transport routes or distribution structures, private or public transport ' PTV plans and optimizes everything which moves people and goods worldwide," it says.

TomTom is a major player in map and traffic information, with global map coverage and navigable maps for 134 countries.  It says its traffic database has collected 13 trillion GPS-based probe points, adding billions of new measurements every day.