A new report is investigating the effect of data protection legislation and whether it could be a "road-block" for driverless cars.
The international law firm Gowling WLG's report "Are you data driven" is timed to coincide with the two year anniversary before Europe's General Data Protection Regulation (GDPR) comes into force.
It says "Are you data driven?" explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from experts across the automotive industry.
It suggests autonomous vehicles should improve road safety and efficiency, but their development may be hindered by new European data protection rules. Furthermore it found only 15% of people feel in control of personal data they provide online and 80% don't read privacy notices
The report was carried out on behalf of the UK Autodrive self-driving vehicles project, the report examines how data protection regulation developments will affect innovations in the development of driverless vehicles. It says this comes at an "important time for the UK automotive industry" as the country strives to become a global hub for the development of autonomous and connected vehicle technologies.
It explains that data protection presents challenges and opportunities that need to be explored and discussed as autonomous technologies become more of a feature on our highways. With only 15% of people feeling in control of their online personal data, and 80% of people not reading privacy notices, this white paper questions whether the industry is being helped or hindered by data protection regulation? And how will the General Data Protection Regulation influence the sector's progress?
Stuart Young, head of automotive at Gowling WLG, summarised, "Vehicle manufacturers are going to have start thinking like social media providers - like the Google and Facebooks of this world. They will need to employ all the tools they use, like privacy notices and location-based consents, and be very aware that data protection compliance should not be taken lightly."
UK Autodrive says "Are you data driven?" is the first in a series of white papers which will cover many of the most interesting elements affecting the dynamic developments around autonomous and connected vehicles, including liability, moral algorithms (ethical software coding), infrastructure and connectivity.
