Designer sign - DfT employs Saatchi to create new Clean Air Zone sign

29/11/2018
Dominic Browne

The new signage (pictured below) that will be employed to warn drivers they are entering a Clean Air Zone has been designed by high end creative agency M&C Saatchi Worldwide.

Department for Transport officials have so far declined to reveal how much the suite of signs cost to design.

Work started on the new sign in January this year, giving some indication of when the Government - which was reluctant to implement charging zones - finally came round to the idea. The quick turnaround and the fact this was a completely new sign prompted the use of the outside agency.

The chosen design has been agreed by DfT and environment department Defra and represents a recognisable clean air logo.

Officials said they wanted to avoid negative images.

Five cities have been required by government to introduce a Clean Air Zone by 2020. These are Birmingham, Derby, Leeds, Nottingham and Southampton.

In each of these areas, the plan for the zone must be signed off by environment department Defra, then the transport secretary must sign off the use of the new signage, as these signs are not prescribed i.e. not detailed in the Traffic Signs Regulations and General Directions.

There will be two types of Clean Air Zone: non-charging and charging. Leeds is planning to implement a charging zone, although at least one other city is expected to implement one.

In a non-charging Clean Air Zone, a range of measures can be used to incentivise the use of ultra low emission vehicles, include retrofitting certain vehicles; traffic flow management and preferential parking treatment.

Highways jobs

Definitive Map Manager

Cambridgeshire County Council
£32,825 - £35,401
This role is based within the Highways Service at Cambridgeshire County Council and provides an unusual and... Cambridgeshire
Recuriter: Cambridgeshire County Council

Bridge Park Operations Manager

Brent Council
£38,799 - £41,706 p.a. inc.
This is an exciting opportunity to play a key role in managing the operations and contributing towards the... Brentford (City/Town), London (Greater)
Recuriter: Brent Council

Assistant Engineer

Cambridgeshire County Council
£21,074 - £30,756
A great opportunity for someone looking to start or develop a career in Highways Engineering including the... Cambridgeshire
Recuriter: Cambridgeshire County Council

Head of Strategic Transport

Cheshire East Council
£64,000 - £75,000 + benefits
We’re committed to “working for a brighter future together” – and we expect you to be too! Cheshire
Recuriter: Cheshire East Council

Regeneration Manager

Mole Valley District Council
£52,895 - £57,143 FTE
This is a great career opportunity to specialise in town centre regeneration and repositioning. Dorking, Surrey
Recuriter: Mole Valley District Council

Technical Services Officer (Mechanical)

Kirklees Metropolitan Council
£36,876 - £38,813
This is an exciting and challenging time for Kirklees and we want to expand our team to manage and deliver construction... Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Road and Footway Asset Engineer

Kent County Council
£28,925 per annum
An exciting opportunity has arisen to join the Road and Footway Asset Team as an Asset Engineer. Kent
Recuriter: Kent County Council

Head of Waste

Lincolnshire County Council
£65,651 - £70,725
As Head of Waste, you will be commercially focussed and forward-thinking. Lincolnshire
Recuriter: Lincolnshire County Council

Assistant Director

Reading Borough Council
Up to £92k
It’s the ideal time to take the lead on our modernisation agenda, and deliver growth in the trading of our front line services. Reading, Berkshire
Recuriter: Reading Borough Council

Assistant Director – Highways

Lincolnshire County Council
£82,264 - £107,878
Come and lead the future agenda for our highways services. Lincolnshire
Recuriter: Lincolnshire County Council

County Highways Manager

Lincolnshire County Council
£55,503 - £60,578
Seeking a highly motivated leader and an excellent communicator, who has a proven ability to build relationships and trust, leading by example. Lincolnshire
Recuriter: Lincolnshire County Council

Local Highways Manager (East) - Lincolnshire County Council

Lincolnshire County Council
G12 £43,662 - £50,430
Seeking someone who combines excellent technical knowledge with a dedication to the customer. Lincolnshire
Recuriter: Lincolnshire County Council

Download your Highways App

Google App Apple App

Highways on Fridays

Latest Issue

latest magazine issue

Latest Issue

The ALARM survey 2019

Game over for flyovers?

Traffex, Parkex and Cold Comfort Scotland previews

View the latest issue

Latest Video