Designer sign - DfT employs Saatchi to create new Clean Air Zone sign

29/11/2018
Dominic Browne

The new signage (pictured below) that will be employed to warn drivers they are entering a Clean Air Zone has been designed by high end creative agency M&C Saatchi Worldwide.

Department for Transport officials have so far declined to reveal how much the suite of signs cost to design.

Work started on the new sign in January this year, giving some indication of when the Government - which was reluctant to implement charging zones - finally came round to the idea. The quick turnaround and the fact this was a completely new sign prompted the use of the outside agency.

The chosen design has been agreed by DfT and environment department Defra and represents a recognisable clean air logo.

Officials said they wanted to avoid negative images.

Five cities have been required by government to introduce a Clean Air Zone by 2020. These are Birmingham, Derby, Leeds, Nottingham and Southampton.

In each of these areas, the plan for the zone must be signed off by environment department Defra, then the transport secretary must sign off the use of the new signage, as these signs are not prescribed i.e. not detailed in the Traffic Signs Regulations and General Directions.

There will be two types of Clean Air Zone: non-charging and charging. Leeds is planning to implement a charging zone, although at least one other city is expected to implement one.

In a non-charging Clean Air Zone, a range of measures can be used to incentivise the use of ultra low emission vehicles, include retrofitting certain vehicles; traffic flow management and preferential parking treatment.

Highways jobs

Technician - Structures

Milton Keynes Council
£24,799 - £28,785
We’re looking for talented individuals to be part of our expanding team working on everything from local schemes to... Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Assistant Director – Planning, Transport & Public Protection

Thurrock Borough Council
Up to £104,000 per annum
Team Thurrock Essex
Recruiter: Thurrock Borough Council

Waste Prevention Manager

Camden London Borough Council
£45,504 - £52,786
We have an exciting opportunity available for a manager with an expert knowledge of waste prevention and a collaborative approach, to... Camden, London (Greater)
Recruiter: Camden London Borough Council

Senior Engineer - Structures

Milton Keynes Council
£44,632 - £49,298
Milton Keynes is a place of opportunity. Milton Keynes
Recruiter: Milton Keynes Council

Head of Infrastructure & Transport

South Tyneside Council
up to £85K
This is a fantastic opportunity for an outstanding leader to join a high performing Council. South Tyneside, Tyne and Wear
Recruiter: South Tyneside Council

Team Leader - Highways

Milton Keynes Council
£50,941 - £54,228
Milton Keynes is a place of opportunity. Milton Keynes
Recruiter: Milton Keynes Council

Highways Traffic Development Engineer

Milton Keynes Council
£34,788 - £38,813
Milton Keynes is a place of opportunity. Milton Keynes
Recruiter: Milton Keynes Council

Assistant Contracts Engineer

Milton Keynes Council
£34,788 - £38,813
We are looking for an Assistants Contracts Engineer to be a key senior member of our Contracts Team managing... Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Team Leader - Streetworks

Milton Keynes Council
£39,782 - £43,662
We are looking for a Team Leader to lead our Streetworks Team. Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Traffic Project Officer

City of York Council
£26,875 to £29,783 per annum
City of York Council have a great opportunity for a Projects Officer to join our busy Traffic Team. York, North Yorkshire
Recruiter: City of York Council

Traffic Management Leader

City of York Council
£35,500 to £40,710 per annum
City of York Council have an exciting opportunity for an experienced transport professional to lead our Traffic Team. York, North Yorkshire
Recruiter: City of York Council

Senior Technician (Structures)

Milton Keynes Council
£29,636 - £33,779
With several future projects coming up this is an exciting time for an experienced Senior Technician to join our team.  Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Senior Engineer - Development Management

Milton Keynes Council
£44,632 - £49,298
We are looking for a Senior Engineer to work within our Development Management Team. Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Principal Transport Officer (Policy)

St. Helens Metropolitan Borough Council
£38,813 To £40,760 per annum
This is an exciting opportunity for an energetic and motivated individual to drive forward transport policy to... St Helens, Merseyside
Recruiter: St. Helens Metropolitan Borough Council

Road Safety Officer (Education and engagement)

Milton Keynes Council
£29,636 - £33,799
We are looking a Road Safety Officer to deliver our education and engagement programme across Milton Keynes. Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Road Safety Engineer

Milton Keynes Council
£34,788 - £38,813
We are looking for an experience Road Safety professional to join our team to process and analyse collision and casualty data and to... Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Development Management Engineer

Warwickshire County Council
£37,849 - £39,782 per annum
The successful applicant for this post will be capable of taking the lead on work within... Warwick, Warwickshire
Recruiter: Warwickshire County Council

Project Officers

Buckinghamshire Council
£29121 - £38881 per annum
OverviewCareer graded posts 5-7£29,121 - £38,881 per annumThis is your chance to make a lasting impact on our county. From developing the connected tr England, Buckinghamshire, Aylesbury
Recruiter: Buckinghamshire Council

Permit Coordinator

Milton Keynes Council
£29,636 - £33,799
We are looking for a Permit Coordinator to work within our Streetworks Team. Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Highways Liaison Officer

Milton Keynes Council
£29,636 - £33,799
We are looking for a Highways Liaison Officer to join our Communications and Liaison Team. Milton Keynes, Buckinghamshire
Recruiter: Milton Keynes Council

Highways on Fridays

Register now!

Latest Issue

latest magazine issue

 

ADEPT: Past and present

Highways England: Present and future

Mott MacDonald: Urban realm of the future

View the latest issue

Latest Video